BrightStar automatically installs and configures Meta Pixel on your event pages. This enables retargeting and conversion tracking without manual setup.
Automatic Event Tracking
PageView
Trigger: Event page load
Data: event_id, event_name, category
ViewContent
Trigger: Ticket section viewed
Data: ticket_ids, prices, currency
AddToCart
Trigger: Ticket added to checkout
Data: ticket_id, quantity, value
InitiateCheckout
Trigger: Checkout modal opened
Data: order_value, num_tickets
Purchase
Trigger: Order completed
Data: order_id, value, currency, tickets
Pixel Configuration
javascript
// BrightStar Meta Pixel Implementation
// Automatically configured — no manual setup needed
// Server-side events (preferred)
fetch("https://graph.facebook.com/v18.0/{pixel_id}/events", {
method: "POST",
body: JSON.stringify({
data: [{
event_name: "Purchase",
event_time: Math.floor(Date.now() / 1000),
event_source_url: "https://brightstarevents.com/...",
user_data: {
em: hashedEmail, // SHA-256 hashed
ph: hashedPhone, // SHA-256 hashed
client_ip_address: ip,
client_user_agent: ua
},
custom_data: {
value: 100.00,
currency: "USD",
content_ids: ["tkt_abc123"]
}
}],
access_token: "..."
})
})Pixel event debugger
Interactive component coming soon
Custom Conversions
BrightStar Auto-Created Conversions
•BS_TicketPurchase: Any ticket purchase
•BS_EventPageView: Event page view
•BS_CheckoutStarted: Checkout initiated
Custom Conversion Setup
Use Meta Events Manager to create additional:
•High-value purchase (>$100)
•VIP ticket purchase
•Multi-ticket order
Attribution Settings
Default Attribution Window • Click-through: 7 days • View-through: 1 day
Conversion API Server-side tracking enabled. Bypasses ad blockers. 95%+ event match rate.
If you use your own Meta ads account, add your Pixel ID in Settings → Integrations → Meta Pixel. Both pixels will fire, enabling your custom campaigns alongside Amplify.